Think about the point at which customers interact with your company - how does it make them feel? Is that interaction trustworthy, responsive and meaningful?
Your customers will expect a great user experience (as they should) but it’s not always clear what a ‘great user experience’ is. Interaction Design provides the tools to build smart interactions that are both intuitive and pleasurable - a great user experience.
Aside from my promotion of
Interaction Design I spend my hours
capturing the images and sounds of my life
and posting them on fickefable.
I’m based in the Midlands (UK).